7 Digital Marketing Trends You Must Start Working On
The year 2019 is only a few days away. And new updates in technology is expected in the next year. The same thing is true for Digital Marketing as well.
As you know the strategies are changing and evolving continuously when it comes to marketing. And it is expected that the influence of technology like artificial intelligence and visual searches are going to affect it too.
To succeed and create great strategies, you need to be aware of the latest trends. Here are 7 Digital Marketing Trends 2019 that are already in progress and going to bring major changes.
Chatbots are already rolling and it will continue to be the talk of the market.
Powered by Artificial Intelligence, chatbot already managing the chat services for most businesses. Using chatbots has seen to be beneficial in many ways, such as:
- Fast response – Chatbots generally offer the immediate and fast response to the user’s query.
- Customers feel comfortable using chatbot as they think it is a more secure method.
- It saves a lot of time and the results are comparatively accurate.
There is a reason that every big brand is investing in chatbots, nowadays. Chatbots are future of customer services and they are going to influence the digital marketing industry in the coming years.
2) Programmatic Advertising
Another AI driven Digital Marketing Trends that is going to change the marketing method.
Programmatic advertising is still in use and idea is to use the customer’s activity online to show them only relevant advertisements.
And when AI start creating user’s database to show them ads, the marketer will be required to come up with more ideas.
If the ads will be automated, it will be a win-win situation for both users and business. The users will only get relevant Display advertisements. And the business will only be available to an interested buyer.
3) Voice Search & Smart Speakers
You must have used Siri by Apple, Alexa by Amazon, Cortana by Microsoft, and Google Voice Search. All these services fall under the Smart Voice Search Feature.
You are already getting results just by saying out loud things. Not to forget the smart responses provided by Siri, Alexa, Cortana, and Google.
With constant updates, error while using these services are reduced and most users are quite happy with them.
What will happen if you get the technology to order to pizza with voice command or book your favorite restaurant for an evening?
It will be amazing. Right?
Well, this is the future and people are currently working on the same.
This is a high time for company and business to work in a way to make most of this upcoming technology as Digital Marketing Trends.
4) Video Marketing
Videos are becoming more popular in the marketing industry. These are easy to understand and less time-consuming. Due to this fact, many users prefer watching a video over reading a piece of article for the same information.
Even the informational organizations are now using videos to communicate to their users.
Social media platforms like Facebook, Instagram, and more are offering video services where you can post live videos.
This has appeared to be a great way to connect with your followers. The business can use the same tactics and put efforts on these platforms.
81% of businesses have reported that their conversion has improved after posting videos. And these Digital Marketing Trends continue to increase revenue in 2019 too.
5) Social Messaging Apps
Social media applications are everywhere and their use is kept on increasing day by day.
As the internet is now being accessible for most of the world population, people are jumping on the social media platforms for their piece of entertainment.
This is the main reason that many businesses are now using the social media platform to advertise their products and services.
And this method has proven to be fruitful so far. Also, 2019 and coming years will be influenced by social media too.
Creating and managing a business account on social media accounts is easy. And social media platforms also offer paid campaign services to help the business reach their potential customers.
6) Influencer Marketing
If you are using social media application, chances are you must be following your friends, family, favorite celebrity, and popular brands.
And when your favorite celebrity asks you to try a new brand, some people actually purchase it.
This is called influencer marketing when you try or purchase a product on the recommendation of an influencer.
This is a more effective method than running campaigns. Reports have shown, 50% – 80% people get services offered by their favorite celebrity. Whereas only 10%-40% paid campaign results in any leads.
The year 2019 and coming years, these Digital Marketing Trends will be used by various brands.
7) Visual Search
We have talked about voice search where a user can search anything just by saying it to their assistance device. Similarly, you can do visually searches where you put your camera on a specific object and search engine will show you results.
Google has already launched this features as Google Lens. This feature is still under trial and many updates are being made to it on regular basis.
This technology can also be used by the marketer to benefit their product and services. For that, they can use relevant images to direct more search results.
Digital Marketing industry is vast and still expanding. And with the boost in technology, new doors are opening up to sell the products in a better way.
You just need to keep looking for it and keep your research on, at all times.
If you think there are more Digital Marketing Trends that are going to change 2019 and coming years then feel free to let us know.
To learn more about Digital Marketing join our Digital Marketing Course at BISDM or British International School of Digital Marketing. Call us to register for the trial class.