7 Tips To Enhance Image Optimization In SEO
Ever used Google Image Search? We all have, at times.
Say, you are looking for a specific wall art for your home. You will type “flower wall art” on the search box and hit the enter key. After that, you quickly go to the Image section.
Here, you will get to see various wall art in floral designs. The images appearing as results are there due to a good image optimization in SEO.
Have you ever wonder out of all wall art images on the internet, why these specific images are appearing on the Google Images Search?
This happened because of image optimization in seo.
Yes, it is true, SEO also works on the image. Now you would think, How is this thing beneficial?
After checking the wall art image, you click on the image you liked the most. This will redirect you to the website of the uploader. If the website is an e-commerce website then the user might simply purchase it. In the process, you become a customer for the e-commerce business.
In order to use Image Optimization for your website, you need to work on these aspects:
- Relevant Image
- Size of Image
- Format of Image
- Name of Image
- Alt Text for Image
- Use Sitemap for Images
- Always Use Images
Let’s discuss these points in details.
1. Use Relevant Image
It is very important to use a image that means something to the content, your website, and your business.
Surely, the image gets more attention than any other thing on a website. This simply means it should relate to something.
Also, make sure the image is unique or if it is taken from some other website then do mention the source of the image.
Using a relevant image for your article, blog, or website often comes under good SEO practice.
Choosing a random image just to enhance the article’s SEO can do more harm than good. Make sure are aware of this fact.
2. Size Of Image
In simple terms, a large file size will take more time to load, which will directly affect the webpage load time.
And if you are familiar with SEO then you would know about the fact that, webpage load time greatly affect the website rank on search engine. A slow website will be pushed down by the search engines.
However, you also do not want to upload a blurry image with no details mentioned properly.
In that case, you need to create an image of the ideal size. Neither blurry nor too heavy to load.
The dimension of the image plays an important role too.
Furthermore, there are many tools available, both paid and free to optimize the image for web use where you can optimize the size, dimension, and format of the Image, according to your need.
3. Format Of Image
Speaking of Format.
Generally, images are available in a different format on the internet, these are:
- JPEG/JPG (Joint Photographic Experts Group)
- PNG (Portable Network Graphics)
- GIF (Graphic Interface Format)
The format of the image also impacts the size of the image. Hence, you need to choose carefully, which one you wish to add.
JPEG/JPG – This image format works perfectly if you wish to add an image with high quality. This makes them bigger in the image size. However, if you own photography or magazine website then you need to add the image in high resolution and use JPEG images.
PNG – This image format is for simple images where you do want to explore the quality of the image but the need to put more attention to the information it is offering. The depends on the image quality which can be bigger or smaller than JPEG. PNG format works great for information or featured images purpose.
GIF – This is more expressive kinds of images where you can also add subtle animation too. However, the size remains small. Generally, used for logos, icons, and animation clips.
4. Name Of Image
When it comes to SEO, the name of the image matters a lot.
The crawler checks the name of the image that you have used. This name should be relevant and descriptive.
If you name your image properly, it will be easy for Google to understand it and show it as a result.
For example, if you are selling, a pair of shoes that the name of the image could be “blue-black sports shoes”.
The user looking for sports shoes will get this image as a result, if Google finds it relevant.
5. Alt Text for Image
Other than the name of the image, the alternate text provided by the user also helps to categorize the image for Search Engine.
As you have heard that Google or Search Engine do not check the image and its content. The only thing that helps search engines to identify the image is using the name and Alt text of Images.
Alt text also known as Alternative Text is used to offer additional information related to the Image.
One can ask “How to write SEO friendly alt text for your images?”
An ideal alt text contains the keyword that you are targeting which is also relevant to the image.
6. Use SiteMap for Image
A sitemap is a list of all the pages on your website in an ordered manner. This helps the search engines to map the website including the hierarchy of the pages.
Similarly, Sitemap for the image helps you to crawl your websites efficiently by the Search Engine Crawler.
Generally, an image sitemap contains the following details of the image:
If you are using WordPress then add Yoast SEO, it will help you create Sitemap automatically.
7. Always Use Image
From SEO point of view, using an image makes your website more attractive. And with some easy image optimization in SEO, you can get better results with your work.
When you are reading a piece of content, seeing an image in between makes it more attractive.
Furthermore, pictures are also a great way to advertise and sell your product. Along with SEO, you also want the user to like your website as well. And using a relevant image can do that for you.
Google image ranking factors the quality of the image as well. This means making your image good in quality in terms of SEO, for search engines to choose it to show on their results when a specific keyword is searched.
The image optimization in SEO has advanced a lot in recent days. People are continuously working on it to get the best result for their website. It a high time for you start working on it too.
In order to have organic traffic, you need to consider the SEO and work on it. And as you can see, image optimization in SEO can get you organic traffic, so it is a high time you get started with it.