6 Instagram Trends That You Must Know In 2019
Have you noticed the increase in the number of advertisements on Instagram?
Well, Instagram is not all about scrolling and checking memes. It has become more than that, a prime platform for businesses to generate revenue.
If you are still confused then check out these numbers:
- In last year, Instagram engagements have tripled in number.
- There are currently 800 million active users and more are continuously joining in.
- Out of which 25 million business profiles are there on Instagram.
Somewhere down the line, Instagram is successful due to the reason that it is simple, more visual and captivating.
Let’s get started and check Instagram trends that are currently surprising marketer in 2018. And as many marketers predict, Instagram trends will be the star of 2019 too.
Hottest Instagram Trends For Business
You can clearly see the expansion of Instagram in recent years. Along with the expansion, Instagram has changed and upgraded with lots of features and activities to the application.
Let’s take a look to all the latest Instagram Trends that has been intriguing the marketers:
1. Instagram Shopping Feature
This update came with a great joy for the ECommerce Store Merchants. You can create a Business profile and sell your product directly using Instagram Now.
Instagram shopping features allow adding the product as a post along with description and cost. This means the customer is not required to exit Instagram to visit your website to check the product. The customer can directly check the product on Instagram along with description and price.
The product available to purchase from Instagram will have a small white bag icon at the top-right corner of the post.
Many popular brands have successfully tried this feature and came out with the conclusion that this feature works quite nicely for their businesses.
Where To Get Started?
You need to start by creating a business account and get approval from Instagram. After that, you will be allowed to add products.
Once you go to Add Post, you will see “Tag Product” button. After that, you can add the required details depending on your product.
Everything after that works according to your performance as a merchant. Just keep up your post, relevant content, and engagements.
2. The New IGTV And Its Impact
Another new feature of Instagram is Instagram TV or IGTV. This allows the user to upload and share extended video to Instagram of duration up to an hour.
It may sound like YouTube but the concept is completely different.
You see, YouTube is entirely a video sharing website. Whereas, IGTV allows sharing videos to extend the engagement of the user and connects with them.
Using IGTV, you can broadcast an interview or product description video to increase users interest towards your product and services.
3. Instagram Stories Advertising
Coming down to Instagram Stories which vanishes away after 24 hours, is creating every bit of hype which is required.
You can add text, images, audio, gifs, and video of a few seconds as an Instagram Story. And this story will vanish after 24 hours unless you save them as memories.
This offers real-time engagement. Also, it is quick, simple, and effectively working so far.
Some might say, the concept is the same as the Snapchat, yes it is. However, Instagram is doing something right as it has got greater interaction rate.
Also, you are allowed to share the stories and respond to them whatever way you like.
4. Mega Influencers V/S Micro Influencers
Anyone who has the follower(s) is an influencer on Instagram. A number of followers make a major difference.
If you have followers in 100 thousand or millions then you are a mega influencer.
On the other hand, you are a micro influencer with a few numbers of followers to your profile.
But the question is, how can an influencer help a business?.
Influencers can help you promote your brand, product, and services.
Both mega influencers and micro influencer can help with that.
Of course, a mega influencer has a greater number of followers which directly give a higher chance of engagement.
However, micro influencers offer more personal touch to your product and service.
The number shows the conversion rate from micro influencer is greater in percentage than the mega influencer.
Furthermore, it is easy to get in touch with a micro influencer and get a deal with them.
5. What Is The Deal With Instagram Hashtags?
Instagram is the one to popularize the term “hashtag”. However, it is being used on other social media platforms as well.
The idea is to make your post more discoverable by using relevant tags or hashtags for it.
Basically, hashtags are keywords or keyphrase written without any space and prefaced by (#).
How to Choose The Popular Hashtags?
From the marketing point of view, hashtags depend on these factors:
- Top searches or most searched
- Most recently used by you and competition
- More relevant tags.
For example, if you wish to add a post related to #bottle then you may also like to add color, type, brand name, and other specific details as your hashtags too.
Creating and posting hashtags are easy and works effectively.
6. Get Started With Instagram Marketing
If you are going to use Instagram to generate more business then it will automatically fall under the Instagram Marketing category.
Instagram Marketing is used for:
- Connect to Customers
- Target Users
- Launch a new product
And many more, it simply depends on your imagination. The concept of Instagram Marketing is to engage user or customer using the content posted on your business profile.
Instagram is the talk of the town and it is working to remain that way.
Instagram trends and Instagram marketing is easy to learn, understand, and execute as the results are quick and organic.
As a business, it is recommended to get on board and join Instagram trends, Right Now.
Feel free to contact us, if we have missed anything.
Furthermore, if you are interested in Digital Marketing and want to learn more Then you can join the Digital Marketing Course at the British International School of Digital Marketing or BISDM. Contact BISDM for more information.