How GrabOn started with 6 interns became India’s leading Couponic platform?

About GrabOn

GrabOn is India’s industry-leading couponing website known for its ingenious technological innovations. It provides a single-point platform to users for accessing the best of discounts, deals and coupons from leading e-commerce sites. This Hyderabad based couponing website is focused on delivering unmatched shopping experience to users with the best of the discount deals. It facilitates hassle-free access to the most competitive and versatile deals to online shoppers. It aims to reinvent India’s promising e-commerce market with avant-garde technology and user-centric approach. As a result, it will significantly enrich the customer’s online shopping experience. 

This user-friendly website is focused on online coupons and deals catering to a diverse range of categories. It clearly resonates with the brand’s tagline “Save on everything”. It is well-reputed among customers for providing an expansive range of exclusive, authentic and certified coupons.

Founded: 09/2013.

Founders: 6 interns at Landmark IT Solutions including Ashok Reddy (CEO); Bhanu P Raju.

Headquarters: Madhapur, Hyderabad, Andhra Pradesh.

Presence: 450+ Indian cities.

Merchant Partners: 4000+ & Counting.

Revenue: $ 15 million.

Employees: 190.

Facebook: 426.7K fans.

Twitter: 7.9K followers.

Pageviews: 25 million per month . 

Subscribers: 40 million.

Email Newsletter Subscribers: 10m+

The Idea That Led To Success

Ashok Reddy, a hardcore technocrat entrepreneur, is a computer science graduate and MBA from Indian School of Business. He founded Landmark IT Solutions, cutting-edge website design and development company in 2008. Before this, he has some notable associations with Infosys, eBay, and PayPal to his credit. 

At Landmark, Ashok Reddy allowed plenty of room for technological innovation. As a result, he along with his colleagues brainstormed the idea of developing an intuitive and user-friendly couponing website. As a result, GrabOn was developed in September 2013 as India’s largest online coupon and deals website. 

First Signs of Success

Within a year of its launch, GrabOn emerged prominently among the country’s top 5 players. It established partnerships with leading online merchants and brands within a short span of time. Their extensive range of deals and discounts covered almost every category like Electronics, Mobile, Fashion, Recharge and a lot more.

Today, it is regarded as the biggest and most profitable coupon website. It is one of the most trusted brands known for offering genuine and latest coupons and deals. Apart from that, it is acknowledged as a cutting edge technological innovator. It is praised for minimizing customer acquisition costs for sellers and enhancing the user experience for shoppers.

Simplified Business Model

GrabOn works on a simplified strategic business model listing all the leading online brands on its platform. With a network of over 4000 online stores, it is India’s most trusted affiliate e-commerce pioneer. It is based on a cost-per-sale model generating revenue through end-user sale.

Strategies That Crafted A Successful Model

This Hyderabad based startup is reputed for its organic growth plans and strategic B2B partnerships across diverse domains. All this contributed to a website showcasing a holistic list of leading brands like NPCI, Jet Airways, PayPal, PhonePe, IndusInd, Xiaomi, Truecaller, Flipkart, MakeMyTrip, Myntra, and a lot more. 

It has earned a reputation as an industry leader and technology innovator focused on user experience. Its ingenious yet simple marketing strategies play a significant role in its breathtaking success story. Some of its notable strategies are specified below. 

  • Highly intuitive and user-friendly website.
  • Innovative Browser Plugin that automatically finds and applies deals.
  • User-friendly Mobile App with responsive alerts.
  • Microsoft Kaizala.
  • Buzz Me.
  • Specific Membership Programs like Campus Ambassador.
  • Extensive Use of Social Media Networks like Facebook and Twitter.

Microsoft Kaizala

Microsoft Kaizala is a unique phone-based messaging application that facilitates communication among large groups and coordinates complex workflows. This feature-dense and highly effective application assisted GrabOn in directly engaging with the user, collecting feedback, resolving issues, and announcing the latest updates. The coupon website recently adopted this sophisticated app to reach its users and maintain enriching customer relations. The company realized the need to directly communicate with users through an easy to set and user-friendly interface. As such, it employed this state-of-the-art application. 

Ashok Reddy (CEO and Founder, GrabOn) contended, “As a company, our driving force has always been achieving high customer satisfaction and providing a seamless user experience. That is exactly what Kaizala helps us do”. 

Within two months of adopting this AI-enabled app, GrabOn public group registered a consistent monthly growth of 30%. It turned out to be an extremely effective customer engagement tool. It drastically expanded on-the-group activities and reduced queries through emails and phone calls.

  • Issues on emails decreased by 37.5%
  • Redemption related phone calls dropped by 33%
  • Resolution turnaround time decreases from 12-24 hours to 6-12 hours on account of simplified comparison and scrutiny of customer feedback.
  • 70-80% higher reach of offers announced on it.
  • Quick and cost-effective promotions with expanded customer reach.
  • Push notifications further boosted customer reach.

To take this initiative to the next level, GrabOn is excited to experiment with Kaizala’s recently launched feature- Customer Engagement solution. It is looking forward to encashing on real-time customer feedback to enhance its services.

Buzz Me

GrabOn is credited for revolutionizing the couponing industry through its ingenious desktop and mobile notification system called Buzz Me. This user-friendly, simplistic feature built with AI is the first of its kind in the global e-commerce space. It automatically alerts users with a small notification on their desktops with latest and personalized deals.  

Mr Ashok Reddy, Founder and CEO, GrabOn, said, “We understand how busy online users are. They dislike spending too much time searching for redeemable coupons, and roadblocks such as user privacy issues, browser load time, stickiness, annoying nag of ‘click me’, subscription policy etc. irk them to no end. This feature will be a life-saver for our users and help them to be on top of their personal life with notifications that would not interrupt their workflow.”

Mr Reddy adds, “Within a month’s time this new platform has had more than one lakh users getting the most exclusive coupons from GrabOn straight to their work stations and mobile phones. Genuine real-time coupons and technology innovation are the two platforms that GrabOn has introduced to this segment”.

Social Media Presence

Ever since its inception, GrabOn has intelligently encashed social media networks to engage users and build long-lasting relations. It is actively present on leading networks like Facebook, Twitter, Instagram, youtube etc. It smartly utilize the potential of social media through innovative technology like Al to influence customers in its favours. 

Their network consistently keeps the customers hooked with attracting games, contests etc. on a regular basis. For instance, Cricket Predictor, Cricket Fantasy Contest, Raksha Bandhan Contest etc.

Consequently, its fan base keeps growing with happy and satisfied customers. 

Facebook: 426.7K fans

Twitter: 7.9K followers