WHY CHATBOTS ARE THE FUTURE OF MARKETING?
A Chatbot for business (also known as conversational bot, spy, interactive agent, chatter bot, conversational AI, conversational interface or artificial spy entity) is an artificial intelligence or a computer based program which conducts a conversation via textual methods or auditory methods.
Chatbots are configured to do automated tasks with the aim of helping customers by providing them with answers to frequently asked questions, to collect and process data for future reference as well as provide solutions of some basic issues they may encounter.
However, now chatbots are also performing tasks that are much more advanced and unscripted. These powered chatbots are capable of having real as well as unscripted chats and tasks. In the near future you will have more interaction with bots and it will become hard to differentiate whether you are having a conversation with the bots or real beings.
So, we need to prepare ourselves and should not make excuses like “how to avoid having a conversation with bots” and like as in the near future it will become equal to impossible to escape Bots. you will have to deal with them in order to complete your desired task.
Now, let’s discuss why chatbot for business become essential to interact with the bots. It have become essential to get the competitive edge and to ahead and stay ahead of the curve.
Availability of 24*7
Unlike humans Chatbots are available 24*7 they never sleep, go to sick leaves or on vacations, they are not limited to only 8 hours. They never grow angry and tired. In short they are available 24*7 for your customers and hence are able to answer them anytime. They will never behave rudely and will not have mood swings. Bots can answer patiently and without even feeling bad.hence, customers will get highly sophisticated and with a customer centric approach. Chatbots are making an impact across all industries.
Bots are Where the Customers Are
Chatbots are able to have interactive interaction with the customers and they will not present on numerous platforms in order to offer a comprehensive interactive session. This is the best marketing strategy till now. It is not limited with this, chatbots are also able to provide a seamless experience throughout all platforms in order to provide a user friendly experience.
They improve customers experience
According to a study more than 80% people need some kind assistance while buying a service or a product. With the help of Bots, you can help to solve queries and hence can convert them into your customers. Bots can help to answer generally asked questions and if you are using specialized techniques then you can help them to solve the uncommon queries too.
It helps to enhance interactivity by not only responding to words and talks but it also analyse our answers and hence contextualise its usage. It is improving the overall interactivity and satisfaction that a customer will get from this. They can never personalised the interaction but with the help of this one can make sure that they are having an ultimate response from its users. Many companies are adopting different techniques like from sending funny memes to enigmatic replies or to giving unique voice to their chatbots.
Help to Manage high volume of queries
Chatbots are handling many times faster queries in season hikes. They can response throughout the week and month, without even taking a break. Hence, with the help of chatbots any company can handle and manage queries even in seasonal hikes.
Help human to handle difficult tasks
Role of Bots are not limited to the customer handling. Now, Bots also help human agents to solve complex data and to handle difficult tasks. They are capable in handling and solving complex problems. With the help of chatbots, they are fatigue free and can perform a given task any number times. So, they ultimately help to improve the overall efficiency and effectiveness.
Insights directly from users
Users or customers converse with chatbots just like they talk with their friends and family. In this type of personalised chats and conversational setting, Chatbots asks questions that are different from traditional questionnaires. Such as:
Dream travel destination
Are you single?
Where do you work?
All type of questions can be asked by Chatbots including Awkward or annoying one, all these questions are generally welcomed if it is coming from a brand. Chatbots can utilise to generate data and can also use it for future prospects as well. But, one thing you should remember is that you must strike a responsible balance between privacy and personalisation.
They Eliminate Human Errors
Humans are prone to making mistakes, rate of errors will be higher if they’re tired and busy. Your customer support can mix up things, which means that their answers might be incorrect.
Chatbots, on the other hand chatbots are machines and less likely to make mistakes. They can process large chunk of data and can memorise and utilise it when uses.