What Are Backlinks & How To Create Backlinks?

When it comes to digital marketing, everybody talks about the backlinks. Let’s understand what are backlinks, How to Create Backlinks and how do these affect your website and online presence.

What Are Backlinks?

A backlink is a link coming from another website to your website. For instance, you are a food blogger who put food-related articles and media content on your website. A newspaper liked one of your blogs and decided to put it on their website along with a link to your blog.

This will give your website a backlink from the newspaper website. And this is called backlinks. A website with more number of backlinks is considered a popular website.

Why Do You Need Backlinks?

Backlinks are very important when you depend on your website to make business. This helps to make your website better in every possible way. Here are some notable benefits of Creating backlinks for your website:

SEO (Search Engine Optimization) – For Search Engines like Google, Creating Backlinks are very important. Your search engines ranking depends on the number of backlinks you have. Search engines run on algorithms and hence more linked your website be, Search Engines will find it more credible.

Domain Authority – Not just domain authority, but also the Page Authority gets affected by the backlinks you have. However, the Domain Authority and Page Authority depend on other aspects as well. A website with higher domain authority (40+) is likely to rank top on Google.

Visitors -Creating Backlinks divert visitors to your website. Also, you get visitors from referrals articles and search engines. If you have a good number of visitors then you can work on conversion to create more business.

Creating Backlinks, how to do it?

Now that you understand the importance of Backlinks, you should also know about the methods of getting ideal backlinks for your website.

Here are some tips to increase the backlinks to your website:

Guest Posting

It can work both ways. You can write for someone else’s website and get a backlink for your website when it gets posted. Similarly, you can ask another blogger or writer to write at your platform as a guest. It is likely that blogger or writer might share that piece on their website using your link.

Comment On Relevant Blogs

  • While commenting to get backlinks, make sure the blog is relevant to your website.
  • Also, comment on “do follow”, it will be more beneficial for your website.

Take Help From Community Forum

If you have an answer to the questions asked on the various forum. And it is also related to your website then you can post it with your link. You can create an account and answer various questions to gain credibility for your you account and website as well.

Social Bookmarking

Social Bookmarking is also considered as Backlinks and you can target popular Social Media Platforms such as Google+, Facebook, Twitter, Pinterest, Reddit, and many more. This can also work to help you get the Backlinks for your website.

Engage In These Platforms

  • Quora – Question-Answer platform for anybody to use. Create an account and get started.
  • Yahoo Answers – Answer various questions of the user and link your website to it.
  • Blogging – There are various blogging platform available, where you can put blog linking to your website.
  • Email To Influencer – Write an email to influencer of your niche and ask them to check your website.

These tips will work for both newly started businesses or an old establishment as well. However, with time, you need to get frequent with these internet marketing activities as a website of a brand.

For more tips and suggestions, feel free to contact us at BISDM (British International School Of Digital Marketing) using our contact details.