Benefits Of Digital Marketing Over Traditional Marketing
Marketing is all about engaging your customer and simultaneously working on increasing them. It is a medium to engage with customers and you cannot really say that one marketing method is better than the other.
It is just that if one method works better than the other then you can create your strategies around it. Keep working and improving on what works for your business model.
What is Digital Marketing?
Digital Marketing is a process of marketing, advertising, and selling products using the digital medium such as the internet. It is a preferred method for many businesses as it provides faster results than the traditional method.
With digital marketing, you can analyze the results of your marketed products. And there are numerous means to generate leads and attract potential customers. Search Engine Optimization, Social Media Marketing, Pay Per Click, Affiliate marketing are some of the common aspects of Digital Marketing.
What is Traditional Marketing?
As the name suggests, Traditional Marketing is methods used since the concept of marketing started which includes physical promotions, hoarding banners, pamphlets, and similar practices.
Traditional Marketing has their own benefits that help businesses to get to the customers. However, you can not analyze and get the exact number of customers generated via the means of traditional marketing.
Benefits of Digital Marketing over Traditional Marketing
It is hard to say which marketing method is better than other. It purely depends on the business model. However, there are some benefits of Digital Marketing over Traditional Marketing.
Here is a detailed explanation that will help you choose which marketing method you should go for.
Digital Marketing is for sure low cost than Traditional Marketing. With digital marketing, you just need a website and you can start the process.
After that, you can work on methods like Search Engine Optimization that is not going to cost you a single penny. Other than that, you can choose the paid marketing methods and run them to reach your targetted audience.
On the other hand, with traditional marketing such as Newspaper ads, television ads, that may or may not convert into lead or customer.
With digital marketing, you generally get real-time results. And who doesn’t like to see quick results? Here are the things that you can check with Digital Marketing on real-time bases:
- The number of visitors
- Most active time of the day
- Conversion rates
- Bounce rates
Using these results in exact numbers you can evaluate data and recreate strategies for better results next time.
However, in the case of traditional marketing, you will put advertisements in a specific newspaper but you won’t know whether people have seen it or not. Also, you won’t know whether you need to improve your strategies or not.
Good For Any Kind Of Business
Digital Marketing is not just limited to the online business. Doesn’t matter you have an online store or a physical shop or local business, you can create a buzz on the internet using digital marketing.
There is a new marketing technique where you can localize the results for the audience living in a specific geographical location or people interested in the specific niche.
You do not have such benefits with the traditional marketing methods. The hoarding banner you put at the side of the road is going to be visible to people interested in the different niche which can be good for awareness, but you need to pay a lot for the same.
Easy To Analyze
There are various tools available that lets you analyze your digital marketing performance so far. You can check your global rank and search engines rank as well.
For example, Google Analytics, this is a free tool provided by the Google that lets you check and track website traffic on various web pages and posts.
Using this data, you can check what parts of the website is most liked by visitors which can help you design customer friendly content.
With Traditional Marketing, there are no such means to calculate and evaluate results.
Each and every field of business has excessive competition nowadays. Along with working on your marketing techniques you also need to check your competitions strategies as well.
The digital marketing presents you with such opportunities with which you can evaluate your competition’s performance. And work along to create some strategies of your own.
However, with Traditional Marketing, you possibly cannot check your competition and their performance so far.
Easy to Target Customers
Digital marketing enables you with the opportunity to target customers on the basis of their likes. Using this data, you can run your advertisement to the users who are interested in your products. Also, with methods like remarketing, you can work on retaining the customer and increase their engagement with your products and services.
For example, a user likes fantasy novels and check some of the novels on your E-Commerce Website. You can use the cookies of your website and put them on user’s browser to show them the relevant advertisement to purchase your product. This is called the re-marketing of products.
More Customer Engagement
You are not limited to websites, with digital marketing, you can increase customer’s engagement by trying various other platforms such as Social Media and Q&A platforms.
You talk and chat to the customer on real-time bases to guide them or offer them the support they want. Alternatively, you can design useful blog posts, newsletters, shows, promotions, and more to increase awareness as well as engagement.
Helps Retain Customers
Another huge benefit of Digital Marketing over Traditional Marketing is customer retention. You are required to work on the strategies to retain already existing customers. This can be done by sending promotional emails and texts.
In case, you have a new sale coming up for specific products than you can tell your existing customers about it. You can also ask for customer review for your services and work on improving them.
With traditional marketing methods, you cannot actually do that.
In the end, every business wants to become a brand and this is why they work on increasing their brand value.
When a customer comes to know about a specific service, they go to the internet and search about it. In the process, they go through the website, social account, and check reviews.
This information helps the customer to know that the company or the product is genuine. And this is how brand building starts.
Marketing is an act of connecting with the customers and letting them know about your products and services. Every business sets aside a budget for marketing for their brand, products, and services.
However, marketing is now divided into two types, Digital Marketing, and Traditional Marketing.
There is a reason that most brands are now focusing on Digital Marketing over Traditional Marketing, one of the reasons can be a sudden boost in digitization.