What is Digital Marketing
You all must be curious to know “What is Digital Marketing”. The current market is filled with the blow of Digital Marketing. Everyone wants to be recognized over the internet. And if I start about the competition, it will scramble your mind. But this is a good thing if you look a little differently. A great competition means that this field of marketing is productive.
Now, a lot of you use the internet for various purpose. This mainly includes the education, entertainment, discovery, and research purpose. We all have created a huge network for sharing and exchanging data over the internet. Yet you will be amused to know there are only a few who gets the chance to rank the website 1st on the google for a certain keyword. We will get to this statement later in the blog. Let’s get started with the topic.
Marketing – To Promote and Sell Your Product
Since the evolution of humankind, we started learning the art of selling that eventually lead to many good ideas some of which are still in practice. The mainstream methods such as hoarding banners, pamphlets, and newspaper articles are still in practice. And they are as effective as they sound.
But the digitization has changed or one should say upgraded the methods of marketing. One of these upgrades leads to Digital Marketing.
Digital Marketing – Take Your Product Online
This is a marketing method to advertise and sell your product online. If you use any electronic device or the digital platform to promote your brand, company, or product, it is digital marketing. It sounds simple but there are various aspects of Digital Marketing.
To advertise or sell, you need to start with a medium to display your product. This means whether you want to sell your smartphone or want to get more audience for your art show, you need to have a platform to inform the people on the internet. A website acts as a medium.
You start by purchasing a website then add details related to your product or service. After that, you start the process of marketing. There are different methods that one can try for digital marketing, it also depends on the competition and your niche.
Here are some details that can help you choose the Digital Marketing over any other marketing method:
- Analyze – You can check the actual reach of your marketed product. Get a detailed result of a number of viewers, clicks, likes, and similar reports.
- Remarketing – It is a method to connect or reconnect to your visitors about the product that they liked or viewed. Using Google Adwords, you can achieve the same.
- Demographics – You can target your viewers, audience, and customers depending on their likes, age, gender, interests, location, and popular belief.
- Localized – If you want then you can market your product for a specific local area from where most of your business is likely to come.
Here are the major types of Digital Marketing:
Search Engine Optimization (SEO)
It is the most popular kind of internet marketing that people often confuse that digital marketing and SEO are the same things. Well. this is not true. Search Engine Optimization primarily works for search engines such as Google, Bing, and Yahoo.
As the name suggests, we optimize our brand or product according to one or more search engine that we want to target. This works on the various level:
- Website Content
- Blogs and Articles
Social Media Marketing (SMM)
Getting a rank on Google is not enough, you need to have a good social media account to mark your credibility as well. That can be done with the help of various social media platform available.
The Facebook, Instagram, Twitter, YouTube and many more, offer a platform to run the advertisement. This surely increases in the number of visitor on your website, along with an increase in awareness for a brand or product. The SMM can include, these platforms:
Content Marketing includes the creation and promotion of the content in order to advertise a brand, increase traffic, or generate more leads. The same is also be beneficial to inform the targetted audience regarding your business. A bad content not affects the SEO but also decreases the conversion rate. The platform the content marketing may include:
- Blog posts
- Online Brochure
- Ebooks and online Pamphlets
Blogging and Adsense
The idea is to write informative and engaging blogs on your website related to your niche, product or services. This triggers the organic traffic on your website.
In the case of Adsense, it is a program powered by Google that allows the marketer to publish their advertisements on various websites in form of image, text, video, or any other form.
Pay-Per-Click (PPC) or Google Adwords
It is a method of marketing where you pay to display your advertisement which opens up the landing page of your website.
For Example, Google Adwords which offers a top slot when a user searches for relevant information. After that, the Google charges you on the basis of a number of clicks. PPC can include these methods:
- Paid ads on Facebook
- Promoted Tweets on Twitter
- Sponsored Messages on LinkedIn
On the contrary to the PPC, the online retailer pays for the conversion of the viewer into the customers rather than the click on their links. This is a performance-based advertising method that can generate more business.
The blogger and website owners with huge traffic can take benefit from this method. Here are the examples of Affiliate Marketing:
- Posting affiliate links from a social media account
- Hosting YouTube ads
Another advertising method, popularly used to increase the conversion rate. When you send promotional emails to the customers on the daily bases, you foster a relationship with them. You can provide valuable details and information to your viewers to make them your customers.
It is not advised to send a load of email to the customer which could place you under the spam list. Also, using email marketing, you will get to create a good database of customer and potential customers.
This was a brief of digital marketing that can be an introduction for a newbie. At BISDM or British International School of Digital Marketing, we feature excellent Digital Marketing Program with our explicitly designed courses to help students and entrepreneurs to achieve their goals of reaching the targeted audience.