How to reduce bounce rate in 2019?
Do you want to know how to reduce bounce rate? Is your bounce rate too high? Here, we will share proven methods to increase your conversions and we will also be discussing, How to reduce bounce rate.
High bounce rate is considered as one of the common conversion killers. Let’s have a look at what is bounce rate and how you can decrease this rate.
Before starting let’s understand what is bounce rate?
“Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page”.
A higher bounce rate specifies that you were not able to convince the visitor to act and stay on your call-to-action (i.e buy your product).
A visitor can bounce from your site by clicking on a link to a different website, closing the open tab/window, typing a new URL etc.
Now you’re must be thinking that’s just normal user behavior right? Well yes, it is, but there is such a thing as a bad bounce rate vs good bounce rate. So, here you will know how to reduce bounce rate?
Average Bounce Rate by Industry and What’s a Good Bounce Rate?
You must be wondering what is a good bounce rate? Well, the general rule of thumb is that:
80%+ is very bad bounce rate
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error (incorrect implementation of events tracking, due to duplicate analytics code, third-party add-ons such as live-chat).
Bounce rate generally varies across industries and the type of content you have. Now, the question arises how to reduce bounce rate. To know the same reference to the following reasons.
1. Provide a Better Overall User Experience
Experience of a user is the overall feeling of a user while they are interacting with your website. Better user experience is when a user finds your website not only easy to use but also pleasing.
To do this you should carefully examine how your user reacts, what content they are actually looking for.
In this article, we will provide you many other tips which all fall under the user experience. Before making quality content you should remember that everything you include in your content is part of user experience.
2. Optimize Your Call of Action Placement
In general, Most users decide whether or not they like a website in the first couple of seconds. Usually with a simple glance at the visible area without scrolling.
So, you should make your content attractive and capable to grasp the attention of users. You should also make your call honest and feasible.
3 Improve Your Site’s Speed
Utilize the couple of seconds that your users are going to devote to your site. Hence, do not leave many spaces and try to make the first good impression.
4. A/B Testing + Targeted Landing Pages
It can be possible that your headline or call-to-action is not working. That’s why it’s important for you to run A/B split testing. Use different types of strategies to run A/B split test.
5. Make Your Site Readable
In most websites, the majority of content is in text format. It is unfortunate that this important part is often the most neglected one. However, it is one of the most crucial and important elements that could shape your site’s visual appeal.
You should make sure that the text on your website is easily readable on all devices.
6. Use Videos To Engage the Audience
Make videos that are highly engaging. Videos grab more attention than images and texts. So you can apply that formula and hence you can use a fullscreen video as a background. Videos are powerful. You can use animations, audio, music, narration, colors, and so many different forms of persuasion tools.Social video strategy